Marketing & Advertising Glossary
From CPM to programmatic, every term in advertising and media buying explained in plain English.
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Custom Audience
AudienceA targeted audience segment created from your own customer data, enabling precise ad delivery to people who've already engaged with your brand.
Custom Conversion (Meta)
Meta AdsA Meta Ads feature that tracks specific user actions beyond standard events, enabling precise measurement of campaign performance against your unique business g
Customer Lifetime Value (CLV)
StrategyThe total profit a business expects from a customer throughout their entire relationship. CLV helps prioritise high-value customers and guides marketing spend d
Customer Segmentation AI
AIAI technology that automatically groups customers into distinct segments based on behavior, demographics, and preferences for targeted marketing.